To ask the Secretary of State for Health and Social Care, if she will take steps to stop child friendly packaging being used to advertise unhealthy food to children.

The Government is committed to working with businesses to ensure that we create the conditions for a healthier nation, and we are implementing an ambitious programme of measures to tackle childhood obesity. On 1 October 2022, the Government introduced legislation to restrict the location of foods high in fat, salt, or sugar in shops and online. These restrictions will have the single biggest impact on reducing children’s calorie consumption, and are expected to accrue health benefits of over £57 billion, and provide the National Health Service savings of over £4 billion, over the next 25 years.

On 1 October 2025, the volume price promotion restrictions will come into force, restricting volume price promotions such as three for two offers on less healthy products. The Government will simultaneously introduce a United Kingdom-wide 9:00pm television watershed for products high in fat, salt, or sugar, and a restriction of paid-for advertising of these products online, also on 1 October 2025. We continue to work with industry on the Food Data Transparency Partnership, to co-develop voluntary reporting requirements for food business to demonstrate the healthiness of their sales.