Social Media: Advertising

Department for Culture, Media and Sport written question – answered am ar 3 Ebrill 2024.

Danfonwch hysbysiad imi am ddadleuon fel hyn

Photo of Lord Foster of Bath Lord Foster of Bath Chair, Justice and Home Affairs Committee, Chair, Justice and Home Affairs Committee

To ask His Majesty's Government what steps they are taking to ensure that companies, such as Meta, appropriately regulate advertisements on their platforms to ensure compliance prior to publication; and whether they will consider imposing a ban on platforms that repeatedly fail to do so.

Photo of Lord Parkinson of Whitley Bay Lord Parkinson of Whitley Bay Parliamentary Under Secretary of State (Department for Culture, Media and Sport)

Online advertising in the UK is regulated independently by the Advertising Standards Authority (ASA) which administers and enforces the advertising codes. While the codes apply to advertisers, the ASA works with major platforms including Meta through its Intermediary and Platform Principles pilot to help uphold the UK Non-broadcast Advertising Code.

The Government’s Online Advertising Programme is creating a new regulatory framework to tackle illegal advertising and to increase protections for children across the online advertising supply chain. We will legislate when parliamentary time allows, and will publish a second consultation on the details of the framework. In the meantime, we have created the Online Advertising Taskforce to bring industry and government together to drive non-legislative action.

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