Gambling: Video Games

Department for Culture, Media and Sport written question – answered am ar 12 Ebrill 2024.

Danfonwch hysbysiad imi am ddadleuon fel hyn

Photo of Lord Foster of Bath Lord Foster of Bath Chair, Justice and Home Affairs Committee, Chair, Justice and Home Affairs Committee

To ask His Majesty's Government what assessment they have made of the appropriateness of Electronic Arts remaining a member of the Technical Working Group on Loot Boxes, following the ruling by the Advertising Standards Authority that it breached the CAP Code by failing to disclose the presence of in-game purchases in some of its products.

Photo of Lord Parkinson of Whitley Bay Lord Parkinson of Whitley Bay Parliamentary Under Secretary of State (Department for Culture, Media and Sport)

His Majesty’s Government is committed to ensuring that video games can be enjoyed safely and responsibly by everyone.

The Advertising Standards Authority ruled that Electronic Arts had breached the Committee of Advertising Practice guidance on two of its adverts by failing to disclose the presence of in-game purchases including random items. We understand that Electronic Arts has responded that the error has been resolved and the adverts removed, which the Advertising Standards Authority has acknowledged.

In July 2023, video games trade body Ukie published new, industry-led guidance on loot boxes to improve player protections. The guidance was developed by a DCMS-convened Technical Working Group which brought together knowledge and expertise from major games companies and platforms operating in the UK, including Electronic Arts. The group met eight times and engaged with academics, the Games Rating Authority, the Information Commissioner’s Office, and the Competition and Markets Authority.

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