Department for Business and Trade written question – answered am ar 6 Mawrth 2024.
Pat McFadden
National campaign co-ordinator, Shadow Chancellor of the Duchy of Lancaster
To ask the Secretary of State for Business and Trade, how much funding her Department and its predecessor Department (a) budgeted for and (b) spent on advertising in each of the last three financial years.
Nusrat Ghani
Minister of State (Department for Business and Trade) (jointly with the Cabinet Office)
The Department buys advertising media through its media buying agency Omnicom Media Group UK Ltd. Advertising is used to promote investment and UK exports.
The Department’s general ledger records spend with Omnicom Media Group for the last three years for which figures are available as follows:
2020/21: £15,102,407.21
2021/22: £11,890,853.20
2022/23: £13,124,598.26
Advertising is part of the Department’s wider marketing strategy. Budgeting is carried out at the marketing category level, so no records are held on sums specifically budgeted for advertising.
These figures relate to the Department’s predecessor department, the Department for International Trade.
Yes1 person thinks so
No1 person thinks not
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