Professor Ford:

Thank you for inviting me to attend today. I am Dr Allison Ford, an associate professor at the Institute for Social Marketing and Health at the University of Stirling. I have worked in research in the area of tobacco control since 2009. Currently I am working on a large package of work on youth vaping, looking at youth responses to vaping products and the marketing environment of those products. More recently, I have been looking at their responses to other nicotine and tobacco products such as nicotine pouches and heated tobacco. We conduct large surveys with young people across the UK. We also speak qualitatively with smaller groups of young people.