My Lords, is not the very nature of this corruption that tech businesses operating anonymously and with no legal limits on what they are able to spend are gathering personal data with the intention not just of predicting the emotions and behaviour of individuals but of influencing them? At the same time, people are unaware of what is being done to them. Is this not a violation of personal freedom? Do the Government intend to legislate to curb these abuses or do they just see electoral advantage in allowing them to continue?