Part of the debate – in the House of Commons am 4:03 pm ar 9 Mai 2024.
Let me start by congratulating my hon. Friend Sir William Cash on securing this important debate. I class myself as a critical friend of the BBC—I am not sure whether that makes me a sympathiser or not. I want to see the BBC prosper in the new media age, but that inevitably means we will see change at the BBC, in response to the global creative boom we are witnessing. As my right hon. Friend Damian Green said, we should not underestimate the soft power involved here: the selling of UK plc around the world by the BBC and its work. However, we simply cannot expect the British public to accept an ever-increasing licence fee if they perceive the values and approach of the BBC to be out of kilter with their world.
My constituents tell me that they value the BBC. They value a British public service broadcaster, particularly for news and current affairs, but it seems that the BBC does not value the type of news and current affairs that my constituents want, particularly around local news. It is disappointing that the one area where the BBC can genuinely make a difference—local provision—has been the area that has been cut and withdrawn in recent months. My constituents are concerned about opinions that are presented as facts. They want creativity and innovation, but they want to see the world through eyes that are from their local area. They want to see their town or their street reflected on the screens or heard through the speakers of their BBC radio station.
Its best and most distinctive content is unrivalled in range and quality, while being highly valued by listeners and viewers. Some of its services and programmes would simply not be possible to provide on a commercial basis. As I said earlier in response to Justin Madders, services like Radio 4 simply would not exist in the commercial marketplace.
The majority of my remarks will pick up on the comments made by my right hon. Friend the Member for Ashford about what the BBC should be doing as we move forward post the mid-term review, and thinking about the next licence fee settlement. The mid-term review provided a valuable insight into the BBC’s governance and regulation arrangements, and whether they have successfully enabled and effectively delivered the BBC’s mission and public purpose. I particularly welcome the mid-term review agreement with Ofcom and the recommendations to change the framework agreement, so that new BBC services are not automatically considered material changes.
There is lots of value in Ofcom publicising an annual view on the BBC’s position in the local news sector, and setting out its approach to considering the competition impacts of changes to BBC local news services, particularly in relation to the local press, which is struggling significantly. The BBC’s decision to move more of its resource online has a consequence and impacts local journalism that is supported by advertising. For me, Ofcom should take serious interest in that. Ofcom has said it will set out a view for the first time in November 2024, and subsequently use its annual report on the BBC to update its view. I particularly welcome that.
I will take a few moments to specifically look at the competition and market impact in relation to the audio and radio sectors. For context, let us start by looking at the audience of BBC Radio. The combined weekly audience for all BBC and commercial radio in the UK remains extremely healthy. Some 49.5 million people, representing 88% of the population, put their radio on every week to listen to a linear service. In the last quarter of 2023, the most recent figures published by Radio Joint Audience Research, BBC Radio’s share of total listening is 43.2%. One operator has 43% of the radio-listening market; that remains a significant, dominant position. The remaining 56% is split between myriad much smaller commercial operators. The BBC holds an extremely privileged position because of the scale of funding it receives, its unrivalled broadcast network and its ability to cross-promote its services, the like of which is not available to any rival operator, be that in television, radio or online.
I advocated changes to the BBC Trust back in the early 2000s, but it is fair to say that there has been a relatively light-touch approach to defining and policing the activities of the BBC that most closely resemble the commercial sector in the radio and audio world. Traditionally, this has included the main pop music services—Radio 1 and Radio 2—but the BBC is also increasingly leveraging its position in radio and audio into its online activities provided on the BBC Sounds platform.
This debate provides me with an opportunity to highlight the current process of consultation over the launch of new services on all platforms, including BBC Sounds, as well as the effectiveness of regulation and governance from Ofcom in ensuring its distinctiveness. Specifically, the review looked at how the BBC and Ofcom assess the market impact and public value of the BBC in an evolving marketplace and how this relates to the wider UK media ecology, including with regard to commercial radio and local news sectors, and other content makers and distributors. It is important that regulatory conditions for BBC radio services are not diluted and that the drive for the BBC to deliver distinctive output remains.
The BBC has been repeatedly and rightly criticised by Ofcom for not meeting the required standards of openness with stakeholders, especially when new services are being developed. Earlier, I detailed that a more structured consultation is required, which is what Ofcom is urging the BBC to do. The current framework places too much emphasis on the BBC’s own judgment and assessments of impacts, especially when considering the significance of change to its own services. This undermines the credibility and independence of the process. Ofcom can and should do more to make sufficiently robust assessments of competitive impacts, and needs to set out a clearer and more consistent requirement for the BBC.
The extent of the BBC’s significant dominance in sectors such as radio and the implications of this for both distinctiveness and market impact must be reflected more clearly. BBC services must be measured and held to account to the highest possible standards of distinctiveness. Just last week, when I met people from the BBC, I asked for some data relating to digital audiences. The reply I received is that they would be publishing them annually. That is simply not good enough.
In February, the BBC announced plans to launch new spin-off radio stations on DAB and BBC Sounds, which would directly imitate radio services provided currently by the independent radio sector. My view is that these new services are duplicates and they fail to deliver distinctive output to listeners already concerned about changes to their beloved BBC local radio services. The changes require regulatory approval from Ofcom, and I have raised my concerns directly with the Minister and the regulator. I am concerned that the BBC is attempting to fast-track proposals on BBC Sounds, which is subject to less regulatory oversight than the DAB services.
As listening habits continue to shift online, there is a real risk of harm to popular and innovative commercial stations developing across the UK. Stations such as Boom Radio have moved in to deliver popular services for the over-50s when Radio 2 moved its services to a younger age group. If this service is launched exclusively on BBC Sounds, and it inevitably receives significant cross promotion on BBC 1 and on Radio 2, it will drive audiences and can impact commercial operators significantly.
In March, the BBC confirmed new plans, for the first time in the UK, to run advertising around its podcasts and on-demand content on third party platforms, such as the Apple podcast app. If these proposals are introduced, listeners who do not use BBC Sounds would, in effect, be paying twice for BBC content. They have already paid their licence fee, which has contributed to making the content, but then they will be paying again through advertising revenues. The BBC is unfairly forcing licence fee payers to pick between ad-free listening on BBC Sounds or their preferred podcast platform. Listeners should be entitled to access BBC audio content, such as “Desert Island Discs”, via whatever means they choose. Although the podcasting advertising market is in its relative infancy, the BBC is dominant in UK audio, which is different from the TV market and, as a result, its impact could and probably will be significant. There is only a limited pool of audio advertising revenue, as my hon. Friend Damian Collins referenced, with commercial audio broadcasters relying solely on that revenue to fund their services and invest in professional content.
Ironically, there is a risk that the new proposals will have an unintended consequence for the BBC. As we look at the future of the licence fee, observers may reasonably question, if some BBC audio services could be funded by advertising, why not do that to all their radio provision, or to the BBC as a whole? Analysis conducted by an audio think-tank has already identified that, were that to be the case, probably only Radio 1 and Radio 2 would continue to be funded, because they are the only services that would be commercially viable. I am very supportive of public funding for the BBC under the current licence fee model, simply because I do not think that a suitable alternative could be proposed at this stage. Given what I believe to be the unworkable nature of alternatives such as a subscription model for DAB or FM audio, we simply cannot allow anybody to railroad us into scrapping the licence fee at this stage.
I support the Government’s aim of ensuring that a strong, distinctive, independent BBC can continue to thrive for years to come. I also want us to take opportunities to improve the BBC where we can. My hope is that the mid-term review is a staging post in the charter that will help the BBC to live up to that ambition, support the corporation to fly the flag for Britain in all corners of the world, and address the risk that the BBC, which is not regulated and focused on distinctive content, risks the very future of public service broadcasting and innovation within the independent creative sector.