I entirely agree. There is ample evidence that British consumers actively choose products that have been raised to higher welfare standards. For example, sales of free range eggs continue to grow, even in the challenging economic climate in which we find ourselves. One of the sub-groups of the taskforce that we have established will examine the role of labelling and investigate the progress that we could make through greater transparency to ensure that British consumers are not misled by labels that allow produce raised to lower welfare standards being passed off as British.