That can be done in very many ways, starting with the school sport programme, where ways of engaging girls, in particular, are very much a focus, using dance, aerobics and so forth—the kinds of physical activity that are more likely to be attractive to girls. We must then seek to address the other barriers to girls' participation, whether they are to do with gender, ethnicity or religion. We must then ensure, at the very top of sport, that women have equal chances with men—and, in some cases, men have equal chances with women—to take part in Olympic events. Let us take cycling as an example: Victoria Pendleton should have the opportunity to compete in as many events where she has the potential to win a gold medal as possible, as should male colleagues.