My right hon. Friend is right that British consumers who want to support British farmers can go out and buy British products. Does he agree that if British people want to support their tourism sector and the broader rural economy, they should go out and do so now? Will he prevail on Opposition Members and perhaps the media to desist from their unhelpful assertion that the countryside is closed?

Even in infected areas such as my constituency there are small family businesses, such as the hotel in Shifnal, which has lost 75 per cent. of its trade in March for no good reason, and the village pub that 1 visited on Saturday, which has lost 30 per cent. of its trade for no good reason. Does my right hon. Friend agree that careless talks costs livelihoods and jobs and will he seek to instil that point into Opposition Members?