I congratulate the hon. Gentleman on including an appropriate series of analogies such as thoroughbreds on this day. I do not know whether he is aware of what will happen shortly after 3·45 pm. I am happy to say that our surveys show that there is 98 per cent. awareness in British industry of the single market as a result of our highly successful and appreciated advertising campaign. Over 50 per cent. of firms have said that they have taken, are taking or intend to take action to meet the changes brought about by the single market.