I am happy to echo the words of my hon. Friend the Member for York (Mr. Gregory) in praise of Edward McMillan-Scott, the MEP for York. As so many timeshare deals are located abroad, there is a large degree of competence for the European Community, and we shall urge the Community to act.

I must congratulate my hon. Friend the Member for Basildon (Mr. Amess) on drawing the attention of the House to the abuses that undoubtedly take place in the sale of timeshare properties, and on doing so in such a lively and entertaining manner. The way in which he described his own experience in a seedy establishment in Leicester square, where, instead of receiving the hoped-for Fiesta, he ended up with a plastic alarm clock, gripped the House.

Although I believe that those tactics are adopted by only a minority of companies, I fully share my hon. Friend's distaste for them and deplore both the deception involved in luring people to timeshare presentations by the offer of attractive-sounding gifts and the high-pressure sales tactics to which they are all too often subjected when they get there.

As my hon. Friends will be aware, we were sufficiently concerned by this problem to ask the Director General of Fair Trading to carry out a full review of the problems associated with timeshare. This he did, and his very full and thorough report was published in July of last year. As the report makes clear, it is necessary to keep the problem in perspective.

As I am sure my hon. Friends will accept, there is nothing wrong with timeshare as a concept. There are believed to be more than 200,000 timeshare owners in the United Kingdom, and available evidence suggests that most are perfectly happy with what they have bought. I would not want anyone to be discouraged from buying a timeshare from a reputable company by the dishonest sales methods of a few. Yet, as my hon. Friend has so eloquently made clear, those sales methods create a real problem. Indignant letters from people who have received letters from timeshare companies telling them that they have received an attractive-sounding award form the biggest single item in my mailbag as Minister responsible for consumer affairs. I have yet to receive letters from my hon. Friend the Member for Basildon, but he has made his point far more effectively in this forum, and we in the Department are grateful to him.

Although it is true that, as my hon. Friend said, award schemes of free gifts do not fall within the present scope of the Trade Descriptions Act 1968, purchasers of timeshare properties will, so far as United Kingdom law applies, enjoy the protection of the normal law of contract and of existing consumer protection legislation. The Trade Descriptions Act may not apply to award schemes, but it applies to other aspects of the sale of timeshare, and sellers of timeshare are also subject to the Control of Misleading Advertisements Regulations. So a purchaser or prospective purchaser has a remedy at law against deliberate deception or misrepresentation.

He has a remedy, too, if he finds that he has contracted to buy a property which does not correspond to the description given to him when he signed the contract. The Director General of Fair Trading has already invited and received from one timeshare company an undertaking that it would not publish further misleading advertisements. I am not sure whether that was the timeshare company about which my hon. Friend talked, but could not name for the present.

I emphasise these points, because the impression is sometimes given that the timeshare purchaser is always a helpless victim. This is by no means necessarily so. There is, however, one important qualification that I should make, and to which I shall return. I said that purchasers of timeshare properties would enjoy the protection of the normal law of contract and of existing consumer protection legislation so far as United Kingdom law applies. In many cases, it will not. A contract may be with a foreign developer or it may well be entered into abroad. This point is of particular concern to the European Community, and we shall raise it with the EC following the campaign that was started by Edward McMillan-Scott. Most timeshares are located abroad. United Kingdom legislation may be able to deal with sales abuses in the United Kingdom, but this is not enough to provide complete protection for United Kingdom timeshare owners.

My hon. Friend the Member for Basildon called for changes in the law to put a stop to these schemes, and it may help if I enlarge a little on this aspect. First, I do not think that it is the place of the law to put a stop to this or any other method of selling, provided it is conducted honestly and without misrepresentation. I am sure that my hon. Friend, who is also a believer in the traditional free market, will agree with that.

I quite take my hon. Friend's point that timeshare promotion schemes have sometimes been very far from honest. He gave some vivid examples. But it should in fairness be said that the schemes vary widely in their approach. Some make it clear that the addressee will be required to sit through a timeshare presentation in order to qualify for his or her gift, and it may be made clear too, that the gifts are not without strings. For example, if one has won a holiday in Florida, one will have to pay for the air fares. In that case, the schemes, although perhaps somewhat distasteful, are not something which, in a free society, we ought to be trying to ban. I am sure that my hon. Friend would agree. Other schemes are much less honest, and here I agree with my hon. Friend that the law needs to be strengthened—and we will strengthen it.

To a certain extent, the law already offers some control. Timeshare award schemes are subject, like any other commercial activity, to the law of misrepresentation and also to the regulations against misleading advertising. As I mentioned, the latter have been used successfully against one promoter, but there are undoubtedly gaps in the law. First and most obviously, there is the fact that the Trade Descriptions Act does not apply to award schemes of the type with which my hon. Friend dealt. We intend to remedy that gap as part of our general review of the Act which is now in progress. I hope that that will satisfy my hon. Friend.

So far, so good. My hon. Friend described the nuisance and deception involved in some award schemes, and we propose to act to prevent that. Perhaps it is worth my stressing once again that it is not award schemes as such that are objectionable—they are a legitimate, although not to my mind attractive, way of selling. What is objectionable is when they deliberately set out to deceive, either by making the recipient think that he has won something that he has not or by disguising the fact that the recipient will be required to sit through a possibly lengthy sales pitch before the award can be claimed.

The problem does not end there. People who attend these presentations are often subjected to perhaps several hours of heavy and persistent salesmanship—I am not sure whether that happened to my hon. Friend—for which they may be psychologically and even physically unprepared, unlike my hon. Friend. It is not easy to imagine the effect that those presentations may have on normally robust and intelligent people. I agree with my hon. Friend that we need to act and that the law should address award schemes.

Unfortunately, I have so little time in which to speak that I cannot spend as much time as I should have liked dealing with how we propose to act at European level. I shall approach my counterpart in the European Commission and ask him to institute the suggestions of the Director General of Fair Trading, especially the proposal for a cooling-off period. That is important. Most of the difficulties with timeshare arise because people are pressured into making an instant decision which they later regret.

More work must be done to ensure that there is a proper prospectus. Often a person hears about a vague concept of buying a place in the sun for his retirement, but there are few details about what he will get for the money that he hands over, often because of a high-pressure sale.

Although there is a certain amount that we can do, we must rely on the good sense of the people who go to presentations. Legislation and effective regulation by the industry can help them, but consumers must be prepared to look after themselves. They must be prepared to think about what they are offered.

My hon. Friend will go to the timeshare presentation in a week. If he does not want to buy, he should get up and leave. If, at the end of the presentation, he is pressed to sign a contract on the spot, he should refuse. If he is offered apparent benefits from signing on the spot, he should refuse. If he is interested but in doubt about what is on offer, he should ask for a prospectus and time to study it at leisure. But the House and I know that my hon. Friend's good sense is such that he will not walk away from such presentations without thinking carefully about what is on offer.