Oral Answers to Questions — Empire Marketing Board (Advertising).

– in the House of Commons am ar 6 Rhagfyr 1926.

Danfonwch hysbysiad imi am ddadleuon fel hyn

Photo of Colonel Sir Walter De Frece Colonel Sir Walter De Frece , Blackpool

13.

asked the Secretary of State for the Colonies the amount hitherto spent by the Empire Marketing Board in advertising; the total sum allocated, for this purpose during the present financial year; and what results have been obtained to date?

Photo of Lieut-Colonel Leo Amery Lieut-Colonel Leo Amery , Birmingham Sparkbrook

A sum of £120,000 has provisionally been allocated in the present financial year for Press and poster advertising, and the charges actually incurred to date under these two headings are, approximately, £20,000. The poster advertising will not begin until the New Year. The newspaper advertising has been in progress for a few weeks only, and I am sure that my hon. Friend will recognise that it would be too early to attempt any confident judgment of its results.

Photo of Sir Harry Brittain Sir Harry Brittain , Acton

Can, the right hon. Gentleman say what proportion is devoted to the Press and what to posters?

Photo of Lieut-Colonel Leo Amery Lieut-Colonel Leo Amery , Birmingham Sparkbrook

If my hon. Friend will put a question on the Paper, I will try to get the figures.