– in the House of Commons am ar 6 Rhagfyr 1926.
asked the Secretary of State for the Colonies the amount hitherto spent by the Empire Marketing Board in advertising; the total sum allocated, for this purpose during the present financial year; and what results have been obtained to date?
A sum of £120,000 has provisionally been allocated in the present financial year for Press and poster advertising, and the charges actually incurred to date under these two headings are, approximately, £20,000. The poster advertising will not begin until the New Year. The newspaper advertising has been in progress for a few weeks only, and I am sure that my hon. Friend will recognise that it would be too early to attempt any confident judgment of its results.
Can, the right hon. Gentleman say what proportion is devoted to the Press and what to posters?
If my hon. Friend will put a question on the Paper, I will try to get the figures.